Decisions — Beauty by Dilek

Lead build: the business has not been contacted. Per the suite's lead-mode rule, every

judgment call below was made by the agent (not asked to a client) and is listed here as an

override point for whoever picks this lead up. Confirm/override at first contact.

Operating mode: draft-first

• Decision: Build a full draft site now, DRAFT=true (ribbon + noindex + /dossier-*/), rather than stopping at styleguide-only or asking questions of the business.
• Why: Confirmed with the operator (Alexia) at kickoff — 2026-08-12. This is a lead/outreach asset: a working draft is a stronger opener than a styleguide alone.
• Override: flip DRAFT=false in the site config once a real client relationship exists and TODO.md's fact list (T1–T6) is resolved.

Languages: German (primary) + English (secondary)

• Decision: de-CH primary, en secondary.
• Why: Operator-confirmed default for a Zürich business (2026-08-12). Reviews are in English/Swiss-German; no signal against German as the operating language.
• Override: T6 in TODO.md — confirm actual client-facing language(s) at first contact; a review's mention of Turkish music is atmosphere, not a language signal (see cautions.md).

Publish scope: deploy a Cloudflare preview

• Decision: Push to a private GitHub repo (sitecheck-projects/beauty-by-dilek) and deploy a noindex Cloudflare Pages preview, so the lead has a real URL to open in outreach.
• Why: Operator-confirmed at kickoff (2026-08-12).

Category: beauty-nail-salon-or-aesthetic-clinic

• Decision: Kept the auto-mapped category from beauty_salon (Google Places type).
• Why: Confirmed against dossier contents — service list (lash/brow, waxing, microblading, nails, pedicure) matches the spec's sitemap and conversion mechanics cleanly. No deviation needed. See build/category-mapping.md.

Brand DNA: greenfield-but-not-quite — real logo + real interior recovered from Places photos

• Decision: Treated this as a greenfield build per extracting-brand-dna.md (no existing website), but anchored the palette to two *real* photographic sources found in the Google Places photo set rather than picking from vibes:

1. photo6.jpg / photo1.jpg — a clear shot of the actual salon logo: a black circular badge, double-ring rose-gold/copper foil outline, a glitter-foil eyebrow icon, and a script "Beauty by Dilek" wordmark in the same rose-gold.

2. photo3.jpg — a real interior shot: warm cream/greige walls, grey tile floor, black salon furniture, a gold-framed mirror and gold wire side-table, a graphic black/teal face-portrait wall print.

• Colors were eyedropped with sample-colors.mjs, not guessed — see brand/design-tokens.json for the exact sampled hexes and source pixel coordinates.
• Why this matters: the "swap test" in the distinctiveness checklist only passes if the palette is *this* business's actual black-and-rose-gold, not a generic "beauty salon" sage-and-cream default.
• Typography: picked 'Playfair Display' (headline) + 'Jost' (body) rather than recreating the logo's script as a live webfont — script is illegible at UI sizes and fails accessibility; the geometric circularity of Jost's letterforms was chosen deliberately to echo the ring motif in the real logo. The script survives only as the reproduced logo image/SVG, never as body or heading text.
• Radii: skewed toward rounded/pill shapes (buttons, image crops) — a deliberate callback to the circular badge in the real logo, not a generic "soft UI" choice.

Pricing: real prices sourced from a photographed price list, not invented

• Decision: content/identity.md now contains the salon's actual service menu and CHF prices, transcribed from photo1.jpg — a Google-hosted photo of the salon's own printed price sheet.
• Why: This removes what would otherwise be the single biggest [TBD:] gap in a beauty-salon draft (the category spec calls out "hiding prices" as a pitfall). A photographed price sheet beats a placeholder, but it's still a snapshot — flagged in cautions.md to reconfirm before go-live.

Distinctiveness review — 2026-08-12

• Token discipline: pass — check-tokens.mjs clean (0 violations after routing the one intentional 767.98px breakpoint-boundary value through a tokens-ok waiver).
• Visual distinctiveness: pass, with one flagged-and-accepted resemblance. check-distinctiveness.mjs flagged primary (#2b2523) and accent (#987a60) as within threshold of silvia-jayet-reflexologie's palette (#2a302a / #8a5e48) — both are also near-black-plus-warm-metal palettes. Reviewed and accepted: our colors are eyedropped directly from *this* business's own photographed logo badge and interior (not chosen from vibes — see brand/styleguide.md "Source material"), so shifting them to manufacture more distance would mean overriding the client's actual branding to satisfy a heuristic. Two unrelated businesses converging on black+bronze-gold is plausible on its own (a common beauty-industry palette family) and doesn't indicate template laziness here. Other distinctiveness axes hold up: hero layout (left-aligned, no photo — since no licensed photography exists yet, T5) doesn't match any of the five recent hero patterns (left-text-photo-right ×2, left-text-arch-photo-right, centered-text-wide-arch-below, full-bleed-photo-scrim-red-chip); the WhatsApp-first booking CTA (not a contact form) is mechanically distinctive and directly sourced from how reviewers describe actually booking; the granular real price list (20+ line items in CHF) is content-level distinctiveness no template would produce.
• Source-site fidelity: N/A (greenfield, no prior website) — but real-photo fidelity holds: palette traces to the actual logo/interior photos, not invented.
• Reviewer: agent (Claude), lead build — flag for a human designer's second look at go-live if the operator wants extra separation from the reflexology site above.

What's still [TBD:] for a human to answer (see TODO.md)

• T1 exact hours confirmation (Places hours used as the placeholder), T2 certifications/diplomas, T3 payment methods + accessibility, T4 legal entity name/UID, T5 real photos with consent, T6 service languages, T9–T11 styleguide/domain/category-spec approval.